Over mobile app development & Website Design Antwerpen

 Case Stevens - mobile app development & Website Design AntwerpenGoedendag en welkom, mijn naam is Case Stevens.

mobile app development & Website Design Antwerpen is mijn mobile app development & Website.

Wie?

Ik ben sinds 1998 actief op de Amerikaanse online markt en heb sinds die tijd een aantal mobile app development & Websites gecreeerd, die borg staan voor een goed online inkomen.

Grootste problemen...

Ik weet daardoor uitstekend wat werkt en wat niet werkt. En dat komt goed uit wanneer ik weer eens een ondernemer ontmoet die een mobile app development & Website heeft die niet naar behoren werkt.

mobile app development company

Meestal is er dan veel geld besteed aan het bouwen van zo'n site, maar bezoekers krijgt ze niet, laat staan nieuwe klanten.

Dat komt, omdat er maar half werk is geleverd. U had geen idee hoe U uw mobile app development & Website voor U kon laten werken en de web designers hebben U het niet verteld!

Resultaat?

De ondernemer is ontevreden -en terecht!-, de site wordt niet of nauwlijks onderhouden en het algemene beeld van de ondernemer over Internet is meestal dat...

'Internet niet werkt'.

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Da's jammer! Want Internet werkt wel! Als je maar weet hoe!

De oplossing

Ik geef hierover meer uitleg in mijn nieuwsbrief, die vol staat met waardevolle informatie over het genereren van prospects, converteren van prospects naar klanten en het uitdiepen van klantenrelaties.

Mijn nieuwsbrief leert U niet hoe U een mobile app development & Website moet bouwen. Daar zijn specialisten voor. Bovendien vreet dat veel te veel tijd.

U ontdekt echter wel, binnen 30 minuten, wat U WEL kunt doen om prospects te genereren en zodoende uw omzet te verhogen. Want bij uw abonnement ontvangt U een kort rapport dat dit duidelijk maakt. U kunt dit electronische rapport binnen 10 minuten na aanmelding op uw computer lezen en dat vergt niet meer dan 15 minuten.

Het doel...

Het resultaat, waarnaar wij streven, is dat U baas blijft over uw mobile app development & Website en bepaalt wat ze moet doen en hoe ze te integreren is in uw bedrijfsvoering.

De enige voorwaarde waaraan U moet voldoen om ten volle te kunnen profiteren van mijn informatie is uw geest openstellen voor nieuwe strategien en technieken en de intentie hebben om deze ook daadwerkelijk toe te passen.

Aangezien U, naast vakman/vrouw, ook ondernemer bent, zal dat waarschijnlijk geen problemen opleveren.

Abonneer U NU!

Denk erom, een heel groot gedeelte van uw prospects zijn al online! Als U ze niet opvangt, dan doet uw concurrent dat wel!

Moeilijke economische tijden zijn een perfect moment om te veranderen. Online marketing is relatief zeer goedkoop, snel en gemakkelijk in te voeren.

Vraag Uzelf eens af...

Waarom Grijze Middelmaat Creëren...

... Als U Genialiteit Kunt Kopiëren?

Vul NU onderstaand formulier in en lees het gratis rapport over 15 minuten

When It Comes to Learning about Content Marketing, Big Brands Make Excellent Teachers

 2You're here: AIM Home » Internet Marketing » Learn Content Marketing by Watching Big Brands

When you’re on the cusp of creating a brand new, web based business, looking at all the big brands you’ll be competing against can be an intimidating prospect.

It’s natural to find yourself wondering if it’s even possible for you to convince customers to do business with you when there is someone bigger, who has had time to develop a great reputation, they could turn to instead.

mobile app development company

Instead of looking at those big brands and thinking of them as formidable competition, you need to alter your thinking.

Believe it or not, the big brands provide you with an excellent chance to learn a thing or two, especially when it comes to content marketing.

By taking the time to look at the big brands, you’ll see what content marketing techniques they’ve been able use with a great deal of success, and what techniques didn’t quite pan out.

Learn from the Bad Examples as Well as the Bad

Sometimes looking at big brand names that have started to struggle can teach you as much as the ones who have successful marketing programs. It’s an excellent opportunity to learn from the mistakes of others. Pay careful attention to what they did just before their sales figures dropped or they were penalized by Google.

If a company got into trouble with their content marketing, but was able to start over and use content to once again put themselves on top, you’ll want to learn how they altered their quality to make the improvement.

Don’t be Afraid to Get Personal

You don’t have to be in the business of automobiles to realize Volkswagen did and excellent job creating content that perfectly suits each individual customer. The one thing program the company created which basically made it possible for customers to create their very own online commercial was an excellent way to work around the fact that television commercials haven’t been very successful in recent years.

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Just because you don’t have the same kind of budget that Volkswagen does, and creating an elaborately personalized commercial won’t be something you can afford right now, you can still learn from them.

Take a look at the content you’ve already created, and the content you intend to create, and think outside of the box. Is their any way that you can use the content to create the feel of a close relationship with every single person who finds your mobile app development & Website? Your customers will appreciate your efforts.

Content Marketing

Photo Credit: JNFerree

Get to Know Your Target Market

Big brand P&G proved how effective target specific content can be. You’ll want to follow their example. By making sure every bit of content you produce will appeal to your target market you’ll not only increase your web traffic, you’ll also find you decrease the amount of money you spend on advertising.

Once you have identified your target market, and the type of things they want more information on, you’ll have a much easier time creating leads.

Roll with the Flow

Last year, Google released its Penguin program and it really shook up the internet world. Companies who had always enjoyed a high ranking were heavily penalized. The successful companies, the ones who have already bounced back are the ones who quickly realized what was happening, identified the problem, and adjusted their content for the changes. You need to learn to think and act just as quickly.

Content won’t be enough

Yes, without good content your small, internet based business won’t be able to survive; you simply won’t attract enough attention. When you examine the mobile app development & Websites of the big brands, you’ll notice that they do more than simply fill their pages with content, they also use links and article marketing as part of their marketing program. You’ll need to do the same.

Maintain Strict Standards of Quality

Look at the big brands and you’ll notice the content they make available to the public is very, very high quality. You’ll rarely find a typo or grammatical mistake. You’ll also notice that each page has been carefully structured so there’s a beginning, middle, and end.

The content you produce needs to adhere the same strict guidelines. If the quality of content you use on your mobile app development & Website isn’t as great as it can be, your visitors will doubt your ability to provide a quality product/service and will take their business somewhere else.

Be in a State of Constant Change

If you visit the mobile app development & Website of a big brand, such as Amazon or Nike, and than visit again in a month, you’ll notice the mobile app development & Website has changed, new content has replaced the old.

Rotating the content encourages customers to visit the site over and over again. You want to do the same thing on your own mobile app development & Website. Not only does it give your fans a chance to visit your site over and over again, but it also please the search engines who will reward you with a higher ranking.

What You Need to Know About the Google Trademark Policy

 You're here: AIM Home » Internet Marketing Strategies » What You Need to Know About the Google Trademark Policy

Let’s face it: No one ever actually reads the “fine print” that accompanies the consumer policies and user agreements for all the services and vendors people use regularly. This adage also applies to the many notifications of changes to these agreements and policies that arrive in mailboxes and inboxes. After all, the vast majority of this information is probably not relevant to your day-to-day business.

But if part of your business involves advertising online — specifically using Google AdWords — there is a recent development of which you should be aware. This is especially true for retail or e-commerce businesses that sell various products and merchandise.

mobile app development company

Changes Don’t Affect U.S., Canada

Before getting into the heart of the changes to the Google trademark policy, there’s one important caveat to understand: The new changes do not affect businesses that advertise using trademarks listed in either the United States or Canada. The changes apply only to trademarks held in the following nations:

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Australia

Brazil

China

Hong Kong

Macau

New Zealand

South Korea

Taiwan

For more information on determining the relevant country of the trademarks you advertise with, you can refer to the U.S. Patent and Trademark Office or the Canadian Intellectual Property Office.

Google AdWords logo

Photo Credit: Kinologik

Background

To clearly illustrate the changes to the Google trademark policy, it’s helpful to briefly review how AdWords works. The service lets businesses create a Google account and then formulate an online “campaign” to target certain geographical areas while designating a specific advertising budget. Then a specific ad can be written using a headline, description, and destination URL.

The most important step in AdWords is selecting keywords that are relevant to the business or its products, and then “bidding” on these keywords with the goal of putting the business at or near the top of search engine pages.

For purposes of this discussion, a fictional company called WeatherHook will be created. This entity conducts online sales of table hooks for ladies’ bags and purses which contain sensors that compute and display weather-related information. The three main products of WeatherHook are the TempHook (which displays temperature), BaroHook (which displays barometric pressure and humidity), and AllergyHook (which displays levels of allergens in the air). All of the products are manufactured by WeatherHook, and all of the product names as well as the business name itself are trademarked in Australia.

Googles Trademark Policy

What Are the Changes to the Google Trademark Policy?

The changes to Google’s trademark policy were announced on April 23, 2013, and were reportedly designed to make the policies concerning these eight countries more in line with those that apply to trademarks in North America. Prior to these changes, businesses selling products or otherwise using trademark names listed in the affected countries could not use those trademark names in their AdWords keywords unless they either a) owned the trademarks themselves, or b) had permission from the trademark’s owner to use the trademark in the ads.

But the changes to policy address these usage requirements. In short, businesses that use trademarks registered in the affected nations are now permitted to designate keywords that include trademarked names of businesses or products — as long as they do not include these trademark names in their actual AdWords ads.

Effects of the Google Trademark Policy Changes

These changes may have a profound effect on how businesses advertise themselves and direct traffic to their mobile app development & Websites. In the above example, other companies that might wish to sell WeatherHook products to their e-commerce lineup of offerings (like popular global online retailers Amazon or AliBaba) can now tailor their AdWords campaigns to more specifically highlight each product.

For instance, instead of simply limiting keyword choices to non-trademarked phrases like weather purse hook, allergy purse hook, or temperature purse hook, the policy changes now permit these other companies to include keyword terms like WeatherHook, TempHook, AllergyHook, and BaroHook — and bid on them accordingly. The only condition is that these terms cannot appear in the actual AdWords ads created by these companies.

Still, with these new keywords in their AdWords campaign, these competing businesses now have an opportunity to appear on search engines whenever consumers type these trademarked terms into a Google search field.

Therefore, these changes are advantageous for companies who want to sell trademarked products on their sites — but not so helpful for companies who actually own these trademarks. In the above example, WeatherHook had control over which companies used their business and product trademarks in AdWords campaigns prior to the announced changes. But now, these changes effectively allow any competing company to use WeatherHook, TempHook, AllergyHook, and BaroHook in its AdWords campaigns — which in effect removes a key competitive advantage for WeatherHook regarding its search engine optimization via AdWords (although WeatherHook can still use these trademarks in their actual AdWords ads, which other companies cannot do).

Furthermore, if WeatherHook wants to appear at the top of Google search engines, the company may actually have to bid on its own trademarked keywords — and may have to battle larger companies who have more money to spend on AdWords campaigns!

google trademarks

The Future of AdWords

In a nutshell, the changes to Google’s trademark policy are good for business that sell products that are trademarked in the relevant countries but don’t own any trademarks — but not so good for companies that sell their own trademarked products. This would seem to tilt the scale in the direction of large e-commerce conglomerates that have financial resources to spend on AdWords campaigns and are no longer limited by what keywords they can bid on.

That said, policies like these are constantly in a state of flux, and it’s quite possible that future policy updates by Google about its AdWords programs may reverse the direction of the pendulum yet again. Only time will tell.

Join discussion lists and forums

 Though it is an old strategy, it’s still very active and alive. Use Google Groups to locate groups related to your industry where a serious discussion takes place and do your best to contribute with your thoughts and experiences on the matter, adding your signature at the end of your message to do the marketing for you.

Ask your readers to bookmark your mobile app development & Website

If you have great content on your mobile app development & Website that people find interesting and useful ask them to bookmark your mobile app development & Website or add it in their Favorites. This will generate you more links and raise your PageRank.

online marketing strategies

Photo Credit: Bob Massa

Email Marketing

Email marketing is a powerful Internet Marketing strategy that can help you bring lots of visits to your mobile app development & Website, but only if you don’t engage in spamming i.e. sending bulk emails to people with whom you haven’t established such relationship, and who haven’t requested or permitted your emails.

mobile app development company

Add signature in your emails

Include the name, address and phone number of your company, web and email address, and a short description of your business offering at the end of each mail so potentially interested clients can contact you faster and easier.

Send email newsletters

Once a week, or once a month, you can send email newsletters with interesting tips and articles, industry news or information about new products and/or services to keep close to your prospects, build awareness for your brand and products and establish trust and potential for future business.

You can also add a widget on your blog or mobile app development & Website where your readers can submit their email addresses to receive your publications, this way increasing your email database with future prospect buyers.

To get more people to sign up for your newsletters you should place the widget in a position viewable from every page on your site, and you can additionally promote it using free downloads, e-books, special online offers, etc.

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Send confirmation, transaction, thank you and reminder emails

Confirm the transaction or email subscription mentioning few related products, remind your regular clients of the last time they’ve ordered on your mobile app development & Website and ask politely if they need another round, say thank you offering a discount the next time they buy, just be creative and make sure to not overdo it.

Communicate regularly with your customers and site visitors

The best list to send email offers, coupons and discounts, product reviews and updates is your list with email addresses of customers and regular readers who have subscribed on your mobile app development & Website. They maybe won’t purchase immediately, but they’ll most probably come visit your site.

Paid Advertising

It’s not that the previously listed Internet marketing strategies are free since they all take valuable time and energy to implement in practice, but if more rapid promotion is what your business needs then you’ll need to prepare a budget to get the targeted traffic increase.

There are three most common types of paid advertising on the internet: CPM (cost per mile, or cost per thousand views), PPC (pay per click), and PPA or CPA (pay/cost per action).

internet marketing strategies - paid advertising

Photo Credit: Search Engine People Blog

Buy small text ads in email newsletters

Advertising in email newsletters gives you targeted access to new audience that is likely to have interest in your products and services. Personalizing the offer in these emails can be more expensive, but is also more effective and often has good response rates.

Start an affiliate program

Affiliate marketing is a cost-per-action model where other mobile app development & Websites get commission for linking to your pages and making you an actual sale.

When starting an affiliate program you should define the commission (this would actually be your advertising costs per product/service), get a company to help you around the technical specifics, and also promote the program so you can find quality affiliates to link to your site. Locating those who have a financial stake in promoting your mobile app development & Website is the actual challenge of this strategy.

Purchase pay-per-click ads

The search engines pay-per-click ads usually appear above and to the right on the result pages and are driven by keywords for which your target readers search the web.

Popular social networks like Facebook and LinkedIn also offer PPC ads to help businesses’ promotion, but these ads are less targeted when compared to the ads on search engines. This online marketing strategy is a bit expensive but can produce incredible results.

List your products with shopping comparison mobile app development & Websites

If you are selling online you can list your products with shopping comparison mobile app development & Websites like Google Shopping, Yahoo! Shopping, eBay, PriceGrabber, etc. where they are compared with other similar products and prices. This type of promotion can be paid on PPC or CPA basis depending on the service you use.

Sell your products on marketplaces

Amazon, Sears, Newegg, all offer different retailers to post and sell their products on their marketplace, but for a fee that cuts down their sales prices. These services have proved successful for many online merchants but you need to have good software and enough time to be able to track sold products, update product photos and prices, provide descriptions, etc.