Though it is an old strategy, it’s still very active and alive. Use Google Groups to locate groups related to your industry where a serious discussion takes place and do your best to contribute with your thoughts and experiences on the matter, adding your signature at the end of your message to do the marketing for you.
Ask your readers to bookmark your mobile app development & Website
If you have great content on your mobile app development & Website that people find interesting and useful ask them to bookmark your mobile app development & Website or add it in their Favorites. This will generate you more links and raise your PageRank.
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Photo Credit: Bob Massa
Email Marketing
Email marketing is a powerful Internet Marketing strategy that can help you bring lots of visits to your mobile app development & Website, but only if you don’t engage in spamming i.e. sending bulk emails to people with whom you haven’t established such relationship, and who haven’t requested or permitted your emails.
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Add signature in your emails
Include the name, address and phone number of your company, web and email address, and a short description of your business offering at the end of each mail so potentially interested clients can contact you faster and easier.
Send email newsletters
Once a week, or once a month, you can send email newsletters with interesting tips and articles, industry news or information about new products and/or services to keep close to your prospects, build awareness for your brand and products and establish trust and potential for future business.
You can also add a widget on your blog or mobile app development & Website where your readers can submit their email addresses to receive your publications, this way increasing your email database with future prospect buyers.
To get more people to sign up for your newsletters you should place the widget in a position viewable from every page on your site, and you can additionally promote it using free downloads, e-books, special online offers, etc.
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Send confirmation, transaction, thank you and reminder emails
Confirm the transaction or email subscription mentioning few related products, remind your regular clients of the last time they’ve ordered on your mobile app development & Website and ask politely if they need another round, say thank you offering a discount the next time they buy, just be creative and make sure to not overdo it.
Communicate regularly with your customers and site visitors
The best list to send email offers, coupons and discounts, product reviews and updates is your list with email addresses of customers and regular readers who have subscribed on your mobile app development & Website. They maybe won’t purchase immediately, but they’ll most probably come visit your site.
Paid Advertising
It’s not that the previously listed Internet marketing strategies are free since they all take valuable time and energy to implement in practice, but if more rapid promotion is what your business needs then you’ll need to prepare a budget to get the targeted traffic increase.
There are three most common types of paid advertising on the internet: CPM (cost per mile, or cost per thousand views), PPC (pay per click), and PPA or CPA (pay/cost per action).
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Photo Credit: Search Engine People Blog
Buy small text ads in email newsletters
Advertising in email newsletters gives you targeted access to new audience that is likely to have interest in your products and services. Personalizing the offer in these emails can be more expensive, but is also more effective and often has good response rates.
Start an affiliate program
Affiliate marketing is a cost-per-action model where other mobile app development & Websites get commission for linking to your pages and making you an actual sale.
When starting an affiliate program you should define the commission (this would actually be your advertising costs per product/service), get a company to help you around the technical specifics, and also promote the program so you can find quality affiliates to link to your site. Locating those who have a financial stake in promoting your mobile app development & Website is the actual challenge of this strategy.
Purchase pay-per-click ads
The search engines pay-per-click ads usually appear above and to the right on the result pages and are driven by keywords for which your target readers search the web.
Popular social networks like Facebook and LinkedIn also offer PPC ads to help businesses’ promotion, but these ads are less targeted when compared to the ads on search engines. This online marketing strategy is a bit expensive but can produce incredible results.
List your products with shopping comparison mobile app development & Websites
If you are selling online you can list your products with shopping comparison mobile app development & Websites like Google Shopping, Yahoo! Shopping, eBay, PriceGrabber, etc. where they are compared with other similar products and prices. This type of promotion can be paid on PPC or CPA basis depending on the service you use.
Sell your products on marketplaces
Amazon, Sears, Newegg, all offer different retailers to post and sell their products on their marketplace, but for a fee that cuts down their sales prices. These services have proved successful for many online merchants but you need to have good software and enough time to be able to track sold products, update product photos and prices, provide descriptions, etc.
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